seo-audit

Provide your site URL and business context, then the audit follows a priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority. Findings are delivered with impact ratings, evidence, fixes, and a prioritized action plan.

Traffic drops after migrations usually come from missing 301 redirect mappings, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. The audit checks these plus redirect chains, soft 404s, and Search Console coverage to build a recovery plan.

No, web_fetch strips script tags and curl only sees static HTML, so both miss JSON-LD injected client-side by plugins like Yoast or RankMath. Use a browser rendering tool, Google's Rich Results Test, or a Screaming Frog crawl to detect schema accurately.

The thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds fail these thresholds, and page speed is a confirmed ranking factor affecting SEO performance.

The most common errors are missing self-referencing entries, non-reciprocal links between locale pairs, invalid codes like en-UK instead of en-GB, and cross-locale canonicals that suppress indexing. Each locale page must self-canonical and appear in the hreflang set.

Use a schema skill when the task is implementing structured data like FAQ or product markup, rather than diagnosing ranking problems. The SEO audit identifies issues and recommendations, while schema implementation is a separate build task.