seo-audit

Start with crawlability and indexation checks (robots.txt, XML sitemap, canonical tags), then review technical foundations like Core Web Vitals and HTTPS, followed by on-page elements such as title tags and headings. Finish with content quality and E-E-A-T assessment, then organize findings into a prioritized action plan.

Migration traffic loss usually comes from missing or broken 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or an outdated XML sitemap. Check Search Console's coverage report for indexation errors and verify every old URL redirects to its new equivalent.

Check that the title tag, H1, and URL align with the keyword, then compare content depth against top-ranking competitors. Also rule out keyword cannibalization between your own pages, indexation problems, and weak E-E-A-T signals.

No. Tools like web_fetch and curl strip script tags and miss JSON-LD injected client-side by plugins such as Yoast or RankMath. Use Google's Rich Results Test, a rendering browser, or a Screaming Frog crawl to detect structured data accurately.

Google's thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Measure them with PageSpeed Insights, WebPageTest, or the Search Console Core Web Vitals report, then address TTFB, image optimization, and JavaScript execution.

Use schema-markup for implementing structured data like FAQ schema, programmatic-seo for building keyword-targeted pages at scale, and ai-seo for optimizing content for AI search engines. The audit skill diagnoses issues rather than implementing specific fixes.