seo-audit

Run an SEO audit that checks crawlability and indexation first, then technical foundations like Core Web Vitals, then on-page elements and content quality. The audit produces findings with impact ratings, evidence, specific fixes, and a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, incorrect canonical tags, blocked robots.txt, or outdated XML sitemaps. Check Search Console coverage reports for indexation errors and verify redirect mapping from old URLs to new ones.

Do not rely on web_fetch or curl, since they strip script tags and miss JavaScript-injected JSON-LD from plugins like Yoast or RankMath. Use a browser tool, Google's Rich Results Test, or a Screaming Frog crawl that renders JavaScript.

Common hreflang errors include missing self-referencing entries, non-reciprocal links, invalid codes like en-UK instead of en-GB, and canonicals conflicting with hreflang. Each locale page must self-canonical, and the canonical URL must appear in the hreflang set.

Yes, page speed is a ranking factor measured through Core Web Vitals: LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1. Diagnose issues with PageSpeed Insights, WebPageTest, and the Search Console Core Web Vitals report.

Use an SEO audit to diagnose ranking, traffic, crawlability, or content problems across your site. For implementing structured data like FAQ schema, use a dedicated schema skill, since that is an implementation task rather than a diagnostic one.