seo-aeo-best-practices

Render a script tag with type application/ld+json containing the JSON.stringify output of your schema object. Use typed schemas from schema-dts for Article, FAQ, Organization, Product, or Breadcrumb, and combine multiple schemas with @graph.

Lead with direct answers, use descriptive question-style headings, and format information as lists, tables, and FAQ pairs. Add structured data, show author credentials, cite authoritative sources, and keep content fresh with visible update dates.

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's content quality framework. Implement it by displaying author credentials and bios, citing primary sources, showing publish and update dates, and adding expert review for YMYL topics.

Yes, use robots.txt directives targeting specific user agents like GPTBot, ClaudeBot, PerplexityBot, or Google-Extended. Blocking Google-Extended prevents AI training use while still allowing normal Google Search indexing.

Query your CMS for published documents with valid slugs, excluding noindex pages, then map results to Next.js MetadataRoute.Sitemap entries with URL and lastModified. Include hreflang annotations for multi-language sites.

Common causes include invalid JSON-LD syntax, missing required schema properties, or content that does not match the markup. Validate with Google Rich Results Test and the Schema.org Validator, and ensure plain text is extracted from rich text fields.