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sem-ecommerce-metrics

Official

Master SEM & ecommerce metrics insights.

Data & Analytics#metrics#attribution#ecommerce#google-ads#ga4#roas#sem
AuthorExpanly
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill consolidates SEM and ecommerce metrics knowledge for analytics teams, enabling faster insight and governance over campaign performance.

Core Features & Use Cases

  • Unified metric definitions: ROAS, Revenue, AOV, CTR, and other essential KPIs across Google Ads, GA4, and Meta Ads.
  • Attribution modeling & multi-channel analysis: Compare channel contributions and build blended ROAS models for accurate ROI assessment.
  • Data modeling guidance: Structuring product feeds, event data, and revenue data to support reliable analytics and scoring models.
  • Use Case: A data team reviews last-quarter campaign performance to identify top channels and adjust budgets for higher ROAS.

Quick Start

Query the knowledge base to summarize last 30 days of ad spend, revenue, and ROAS across Google Ads, GA4, and Meta Ads.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: sem-ecommerce-metrics
Download link: https://github.com/Expanly/expanly-claude-code-agents/archive/main.zip#sem-ecommerce-metrics

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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