seasonal-campaign-automation

Create a campaign folder in Klaviyo and schedule a sequence of one-time sends: teaser at T-21, preview at T-14, VIP early access at T-7, countdown at T-3, launch day, and Cyber Monday for non-purchasers. Build templates 8 weeks ahead and reuse them each year.

Go to Shopify Admin → Discounts → Create Discount, set the percentage, and configure active start and end dates so Shopify activates and deactivates the discount automatically. Automatic discounts applied at checkout typically convert 10–15% better than code-based discounts.

Yes, the campaign structure is platform-agnostic. WooCommerce uses coupons via WooCommerce → Marketing → Coupons or AutomateWoo date-based triggers, while BigCommerce schedules promotions under Marketing → Promotions with automatic start and end dates.

Sudden volume spikes damage sender reputation. Warm up your domain by increasing sends about 10% per week starting 4 weeks before the event, suppress contacts unengaged for 90+ days, and cap total BFCM emails at 4–5 per customer.

Send 1–2 SMS per event maximum, such as launch day at 9am and Cyber Monday morning for non-purchasers. Sending more than 2 SMS in a 4-day period causes significant unsubscribe spikes.

Common pitfalls include discounts left active after the sale, VIP emails sent to the entire list, and post-launch emails reaching customers who already purchased. Always set discount end dates before launch, verify segment sizes, and add 'has not ordered since launch' flow filters.