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sandler-pain-funnel

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Probe emotional buyer pain to close more deals.

Marketing & Sales#sales coaching#sandler#pain funnel#emotional discovery#buyer motivation#enterprise selling
Authorjmbluhm
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill guides discovery by systematically uncovering emotional drivers and personal stakes behind business decisions using the Pain Funnel.

Core Features & Use Cases

  • 8-level Pain Funnel spanning surface to emotional impact to guide deeper discovery.
  • Core techniques: Up-Front Contracts, Negative Reverse Selling, and the Reversing Technique.
  • Integration-ready: complements SPIN, Gap Selling, MEDDPICC, Challenger Sale for end-to-end deal qualification.
  • Use Case: After SPIN Problem Questions, run 8-level questioning to reveal personal stakes and urgency.

Quick Start

Use the Sandler Pain Funnel during discovery calls to uncover emotional drivers and personal stakes behind business decisions.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: sandler-pain-funnel
Download link: https://github.com/jmbluhm/b2b-sales-skills/archive/main.zip#sandler-pain-funnel

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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