What problem does it solve? B2B SaaS teams struggle to build homepages that convert because they lack a structured method for choosing a positioning anchor, mapping value propositions to copy, and diagnosing why an existing page underperforms. This Skill provides a two-mode expert system that either builds a homepage strategy from raw product material or audits an existing homepage section by section. ## Core Features & Use Cases - Creation Mode: Guides you from raw product/market material through anchor selection (Competitive Alternative, Product Category, Use Case, Activity), Value Proposition Canvas construction, structure choice (MVW, Classic, Perfect SaaS), and section-by-section copy drafts. - Analysis Mode: Audits an existing homepage from a URL, screenshot, or copy, identifying the current anchor, checking strategic coherence, scoring each section, and producing prioritized fixes with alternative copy. - Framework-Grounded References: Loads decision trees, evaluation grids, section layout variants, and common-mistake checklists from its references folder only when the task requires them. - Use Case: A Seed-stage founder shares their homepage URL and asks why conversion is low. The Skill identifies a missing anchor, flags a hero that describes features instead of outcomes, and rewrites the H1 and subheadline with corrected positioning. ## Quick Start Analyze my SaaS homepage at this URL and tell me which positioning anchor it uses, what is broken in each section, and the top three fixes to prioritize.
