What problem does it solve? Click-only heatmaps show engagement but hide which page elements actually drive revenue, so teams reorder nav items, carousels, and product tiles based on opinion or raw click counts. This Skill turns Heatmap MCP data into ten concrete, threshold-driven element optimizations that identify Conversion Killers and rank elements by revenue impact. ## Core Features & Use Cases - Ten Element Playbooks: Covers mobile navigation, dropdown menus, PDP carousels, collections tiles, default tabs, outbound links, content buckets, FAQs, UVPs, and on-page upsells, each with a trigger signal, decision threshold, and MCP query recipe. - RPS vs RPC Decision Rules: Applies Revenue Per Session for same-type element comparisons and Revenue Per Click for cross-type comparisons and FAQs, with explicit formulas computed from get_raw_event_analytics output. - Conversion Killer Detection: Flags elements with 20 or more clicks and zero attributed revenue, then routes them to screen-recording review before removal or relocation. - Use Case: A merchant asks why their mobile nav underperforms. The Skill queries get_raw_event_analytics filtered to device MOBILE, computes RPC per nav selector, and recommends reordering items with RPC above 2x average to the top while removing zero-revenue social icons. ## Quick Start Ask Claude to analyze your homepage navigation with Heatmap data and tell you which elements to reorder or remove based on revenue per click.
