What problem does it solve? It helps you design, launch, and optimize referral and affiliate programs that turn existing customers and partners into a measurable acquisition channel, adapted to the MyCity local marketplace context in Piacenza. ## Core Features & Use Cases - Program Design: Choose between customer referral and affiliate models, define trigger moments, share mechanisms, and single-sided, double-sided, or tiered incentive structures. - Optimization & Measurement: Diagnose low referral rates, run A/B tests on incentives and messaging, and track metrics like referral conversion rate, CAC comparison, and referred-customer LTV. - Launch & Email Sequences: Follow pre-launch, launch, and 30-day post-launch checklists plus ready-to-adapt referral announcement and nurture email templates. - Use Case: Draft a double-sided referral program for MyCity where a family in Piacenza invites a neighbor to order from local shops, with rewards sized against real marketplace data and copy aligned to the "Il Turno" creative platform. ## Quick Start Ask the assistant to design a referral program for MyCity that rewards existing customers for bringing new shoppers to local Piacenza stores.
