What problem does it solve? It helps you design, launch, and optimize referral and affiliate programs that turn existing customers and partners into a measurable acquisition channel, instead of relying on guesswork for incentives, placement, and tracking. ## Core Features & Use Cases - Program Design: Distinguishes referral vs. affiliate models and builds the full referral loop (trigger moment, share mechanism, conversion flow, reward structure) with single-sided, double-sided, and tiered incentive options. - Optimization & Measurement: Diagnoses low participation or conversion, provides A/B test ideas, and defines key metrics like referral rate, viral coefficient (K-factor), referral CAC, and referred-customer LTV. - Launch & Operations: Supplies launch checklists, referral email sequences, fraud prevention tactics, and tool recommendations (Rewardful, Tolt, PartnerStack, Mention Me, and more). - Use Case: A $49/month SaaS with 1,000 customers wants word-of-mouth growth. The Skill recommends a double-sided incentive (free month for both parties), in-product sharing prompts at satisfaction moments, and a 30-day launch plan with tracking. ## Quick Start Ask the assistant to design a referral program for your product, including your pricing, customer count, and whether you want customer referrals or affiliate partners.
