What problem does it solve? Monitoring keyword positions manually across search engines and AI answers is slow and inconsistent, making it hard to spot ranking drops, SERP feature losses, or declining AI citation rates before they cost traffic. ## Core Features & Use Cases - Ranking Setup & Snapshots: Configure domain, location, device, language, frequency, and competitor watchlists, then record position distributions and per-keyword rankings. - Movement & Drop Analysis: Compare ranking snapshots to surface wins, declines, new and lost keywords, with a response protocol mapping drop severity to investigation urgency. - SERP Feature & GEO Tracking: Monitor featured snippets, People Also Ask, local packs, AI Overview presence, and citation rate against competitors. - Use Case: An SEO lead notices organic traffic dipping. They run a ranking change analysis for the past 30 days, discover five Tier 1 keywords dropped 5+ positions after a competitor content refresh, and generate a report with recovery actions. ## Quick Start Set up rank tracking for example.com targeting these keywords and summarize any ranking changes over the past 30 days.