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public-relations

Guides earned media workflows including journalist pitching, newsjacking, press requests, and podcast prep.

Updated Sep 2, 2026
Search Tags:#media outreach#public relations#earned media#press coverage#newsjacking#journalist pitching#podcast prep
One-click install
npx skills add https://github.com/Tutitoos/seo-plugin --skill public-relations-tutitoos
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/Tutitoos/seo-plugin/tree/main/plugins/seo/skills/public-relations
Command: npx skills add https://github.com/Tutitoos/seo-plugin --skill public-relations-tutitoos

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage is hard when you don't know which journalists to contact, what story angle to pitch, or how to respond to media requests quickly. This Skill provides structured workflows for earned media so you can pitch journalists, react to trending news, and prepare for podcast appearances without hiring a PR agency. ## Core Features & Use Cases - Journalist Pitching: Build a scored media list of 20-40 journalists, use six pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack), and follow embargo and follow-up etiquette. - Newsjacking: Detect trending stories via Google News RSS, Hacker News, and Reddit, score them with a newsworthiness rubric, and draft angles within the effective time window. - Press Request Platforms: Triage inbound journalist queries from Connectively (HARO), Qwoted, Featured, and Help A B2B Writer with a response template optimized for getting quoted. - Podcast Guest Prep: Research a show's RSS feed, episode history, and hosts to produce a prep brief mapping your stories onto the show's recurring threads. - Use Case: A two-person SaaS competing against a large incumbent asks how to get press with no funding news. The Skill routes to the story-angles reference and frames a David vs Goliath pitch with concrete exemplars. ## Quick Start Ask the assistant to help you find journalists who cover your product category and draft a pitch for your latest milestone.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch journalists to get press coverage for my startup?▼

Build a list of 20-40 journalists who actually cover your beat by reading their last five articles, then score them on beat match, reach, engagement, and recency. Send a personalized pitch under 150 words using one of six templates such as data story, exclusive, or customer story.

How do I get press coverage with no news or funding announcement?▼

Fit your situation to one of three story angles: Founding Story, David vs Goliath, or Have an Enemy where the enemy is a broken system rather than a competitor. You can also turn proprietary data into a data story that journalists can build an article around.

What is newsjacking and when does it work?▼

Newsjacking means injecting your point of view into a trending story in your category, such as new regulations, industry reports, or competitor news. It works only within a short window of roughly 4 to 72 hours depending on story type, and should be skipped for tragedies or topics outside your expertise.

Which platforms can I use to respond to journalist requests?▼

The main press request platforms are Connectively (formerly HARO), Qwoted, Featured, Help A B2B Writer, SourceBottle, Terkel, and the #JournoRequest hashtag on X. A recommended starter set is Connectively, Qwoted, Help A B2B Writer, plus monitoring #JournoRequest.

How do I prepare for a podcast guest appearance?▼

Research the show's RSS feed for episode descriptions and recurring threads, review the hosts' backgrounds, and map your own stories with concrete numbers onto the show's current themes. The output is a prep brief covering show progression, guest angles, host profiles, and rapport hooks.

When should I skip PR and focus on other channels?▼

Skip PR if you are pre-launch with no real story, cannot sustain pitching for four to six weeks, or lack a clear ideal customer profile. Earned media rarely drives direct conversions; it compounds through backlinks, journalist relationships, and AI-citation surface instead.

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