What problem does it solve? Getting journalists, podcasts, and newsletters to cover your product is slow and often wasted effort — pitches get ignored, teams chase the wrong outlets, and press pages don't exist when reporters come looking. This Skill structures earned media work into four repeatable modes (reactive newsjacking, proactive pitching, inbound press requests, and an owned press page) so coverage efforts are targeted and measurable. ## Core Features & Use Cases - Four-mode PR mix: Run reactive newsjacking, proactive journalist pitching, inbound HARO/Qwoted responses, and owned press-page setup, with dedicated reference guides for each workflow. - Pitch quality bar: A pre-send checklist covering beat fit, news hook, completeness, subject line, word count, and banned buzzwords so weak pitches never leave the drafts folder. - Measurement framework: Track placements, domain rating, referral traffic, brand search lift, AI citation rate, and sales conversations citing coverage — while ignoring vanity metrics like AVE. - Use Case: A local marketplace wants press coverage for a civic shopping campaign. The Skill scores trending local news for newsjacking angles, drafts a sub-150-word pitch to regional journalists, and prepares a press page with bios, logos, and a contact email. ## Quick Start Ask the assistant to draft a journalist pitch and newsjacking angles for your next product milestone using the public-relations skill.
