promotion-effectiveness-analysis
CommunityBoost promotion ROI and cut waste.
Marketing & Sales#roi analysis#sales analysis#marketing optimization#promotion effectiveness#cpg retail#trade promotion
AuthorGoldenZero
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill tackles the significant challenge of understanding and improving the profitability of trade promotions, helping CPG and retail businesses avoid wasting millions on ineffective marketing events.
Core Features & Use Cases
- ROI Calculation: Precisely measures the return on investment for trade promotions.
- Volume Decomposition: Breaks down sales during promotions into incremental, cannibalized, and baseline components.
- Optimization: Provides data-driven recommendations for optimizing promotion calendars, tactics, and spending.
- Use Case: Analyze a recent temporary price reduction (TPR) to determine if it was profitable, compare its effectiveness against a BOGO offer, and get recommendations for next quarter's promotion plan.
Quick Start
Analyze the effectiveness of the Q4 BOGO promotion on Brand X Pasta Sauce using the provided sales data and promotion details.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferencesassets
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: promotion-effectiveness-analysis Download link: https://github.com/GoldenZero/skills/archive/main.zip#promotion-effectiveness-analysis Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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