programmatic-seo

Designs SEO page templates and data-driven strategies for generating pages at scale.

Updated May 13, 2026
One-click install
npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill programmatic-seo-marcobolsa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: programmatic-seo
Source: https://github.com/MarcoBolsa/motor-cotacoes/tree/main/.claude/skills/marketingskills/programmatic-seo
Command: npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill programmatic-seo-marcobolsa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Building hundreds of SEO landing pages by hand is slow and often produces thin, duplicate content that Google refuses to index. This Skill provides a structured framework for planning, templating, and launching programmatic SEO pages that rank without triggering penalties. ## Core Features & Use Cases - 12 Proven Playbooks: Covers Templates, Curation, Conversions, Comparisons, Examples, Locations, Personas, Integrations, Glossary, Translations, Directory, and Profiles patterns with URL structures and value requirements for each. - Implementation Framework: Guides keyword pattern research, data sourcing, template design, internal linking architecture, and indexation strategy. - Quality & Penalty Checks: Pre-launch checklists and post-launch monitoring guidance to avoid thin content, doorway pages, and indexation failures. - Use Case: A SaaS team wants pages like "CRM for Real Estate" and "CRM for Healthcare" across 20 industries. The Skill identifies this as the Personas playbook and produces a template, data requirements, URL structure, and internal linking plan. ## Quick Start Ask the assistant to design a programmatic SEO strategy for your target keyword pattern, such as "[product] for [industry]" pages, including templates and internal linking.

Frequently Asked Questions about programmatic-seo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create programmatic SEO pages at scale?▼

Start by identifying a repeatable keyword pattern with variables, validate aggregate search demand, then design a template populated by structured data. Each page needs unique value beyond swapped variables, plus internal linking and XML sitemap inclusion for indexation.

What are the main programmatic SEO playbook patterns?▼

The 12 playbooks are Templates, Curation, Conversions, Comparisons, Examples, Locations, Personas, Integrations, Glossary, Translations, Directory, and Profiles. Choose based on your assets: integrations suit connected products, personas suit multi-segment audiences, and directories suit proprietary data.

Why is Google not indexing my programmatic pages?▼

Low indexation usually stems from thin content where pages only swap keywords in identical templates, weak internal linking leaving orphan pages, or missing XML sitemaps. Improve per-page unique content, strengthen hub-and-spoke linking, and verify crawlability in Search Console.

Should programmatic pages use subfolders or subdomains?▼

Use subfolders, not subdomains. Subfolders like yoursite.com/templates/resume/ consolidate domain authority, while subdomains split it and make ranking harder for new page sets.

How do I avoid thin content penalties with templated pages?▼

Ensure every page provides unique value through proprietary data, conditional content blocks, and original insights rather than variable swaps alone. Prioritize quality over quantity, noindex very thin variations, and match genuine search intent.

When should I use a technical SEO audit instead of programmatic SEO planning?▼

Use a technical SEO audit when diagnosing existing issues like crawl errors, 404s, or indexation failures on live pages. Programmatic SEO planning covers strategy, template design, and content planning before or during page generation.