product-positioning-summary
CommunityClarify market position with a data-driven CBBE.
AuthorSheshiyer
Version1.0.0
Installs0
System Documentation
What problem does it solve?
The Skill helps product teams articulate a distinct, research-backed positioning using the CBBE framework, aligning product truths with a target persona and competitive context.
Core Features & Use Cases
- Generates a complete CBBE-based positioning narrative with sections for Salience, Performance, Imagery, Judgments, Feelings, and Resonance.
- Outputs both human-friendly copy and a machine-readable JSON handoff to support handoffs to marketing, sales, and design systems.
- Use Case: prior to a product launch, produce a positioning narrative to guide messaging, branding, and GTM activities.
Quick Start
Provide the PRODUCT_BIBLE, PERSONA_DATA, and COMPETITOR_DATA inputs to generate the summary. Example: run the skill with PRODUCT_BIBLE.json, PERSONA_DATA.json, and COMPETITOR_DATA.json.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: product-positioning-summary Download link: https://github.com/Sheshiyer/Skills-claude-brand-genesis/archive/main.zip#product-positioning-summary Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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