What problem does it solve? B2B SaaS teams often struggle with unclear positioning — messaging that sounds like everyone else, no committed category, and no defined differentiation. This Skill turns scattered product knowledge into structured positioning decisions and messaging artifacts grounded in proven methodologies (Dunford, Raskin, Moesta, Laja, Pierri). ## Core Features & Use Cases - Positioning Build & Audit: Create a full positioning document from scratch or audit existing positioning against Dunford completeness, Laja's 4-point test, and Pierri's homepage test with scored, actionable fixes. - Messaging Hierarchy: Produce a strategic narrative, 3-5 core value propositions with proof points, and persona-level messages for economic buyers, champions, and end users. - JTBD Summary: Map the job statement, forces of progress (push, pull, anxiety, habit), and switching timeline to frame messaging around customer progress. - Use Case: A founder says "our homepage messaging isn't landing." The Skill audits the messaging, diagnoses a category and differentiation problem, and delivers a revised positioning doc plus messaging hierarchy ready to hand off to copywriting. ## Quick Start Ask the assistant to audit your current positioning or build a positioning document for your B2B SaaS product, and answer the short discovery questions about your customers, alternatives, and differentiation.
