product-marketing

Creates and maintains a versioned product marketing context document for other marketing skills.

Updated Sep 2, 2026
One-click install
npx skills add https://github.com/Tutitoos/seo-plugin --skill product-marketing-tutitoos
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/Tutitoos/seo-plugin/tree/main/plugins/seo/skills/product-marketing
Command: npx skills add https://github.com/Tutitoos/seo-plugin --skill product-marketing-tutitoos

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information about your product, audience, and positioning. This Skill captures that context once in a shared document so every other marketing skill can reference it automatically, eliminating repetitive explanations. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, and marketing copy to draft a V1 context document you review and correct. - Guided section-by-section setup: Walks through 12 sections conversationally, from Product Overview and Target Audience to Brand Voice and Proof Points. - Versioned changelog: Every substantive update bumps the document version and prepends a dated changelog entry, creating a paper trail of positioning changes. - Use Case: Before running copywriting, SEO, or CRO skills on a new project, run this once to create .agents/product-marketing.md so all downstream skills share consistent product, audience, and positioning context. ## Quick Start Ask the assistant to set up your product marketing context and choose whether to auto-draft it from your codebase or build it from scratch.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the product-marketing skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or building from scratch section by section. The result is saved to .agents/product-marketing.md for other marketing skills to reference.

What sections does a product marketing context document include?▼

The document covers 12 sections: Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. Non-applicable sections like B2B Personas can be skipped.

How do I update product positioning in an existing context document?▼

The skill reads the existing .agents/product-marketing.md, updates only the affected sections, bumps the document version, and prepends a dated changelog entry describing what changed and why. Prior changelog entries are preserved unchanged.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and product-marketing-context.md, offering to migrate older files to the canonical path.

Do other marketing skills use the product marketing context?▼

Yes, downstream skills such as copywriting, CRO, and SEO audit check for this document first and use its product, audience, and positioning context automatically. This avoids repeating foundational information across marketing tasks.