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product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

1|Updated Oct 10, 2025
Search Tags:#messaging#positioning#brand voice#product marketing#icp#context document#target audience
One-click install
npx skills add https://github.com/Rocktown-Labs/rivercitymd --skill product-marketing-rocktown-labs
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/Rocktown-Labs/rivercitymd/tree/main/.agents/skills/product-marketing
Command: npx skills add https://github.com/Rocktown-Labs/rivercitymd --skill product-marketing-rocktown-labs

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product information—positioning, target audience, differentiators, and brand voice. This Skill captures that context once in a single document so other marketing skills can reference it automatically, eliminating repetitive explanations. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, and marketing copy to draft a V1 context document you review and correct. - Guided interviews: Walks through 12 sections conversationally, from Product Overview and Target Audience to Objections, Switching Dynamics, and Proof Points. - Incremental updates: Reads the existing document and updates only the sections affected by changes like new pricing tiers or expanded audiences. - Use Case: A startup founder runs the skill once to generate .agents/product-marketing.md; afterward, copywriting, SEO, and CRO skills automatically use that positioning and customer language. ## Quick Start Ask the assistant to set up your product marketing context by auto-drafting it from your codebase and marketing materials.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or a guided section-by-section interview. The result is saved to .agents/product-marketing.md for other marketing skills to reference.

What sections does a product marketing context document include?▼

It covers 12 sections: Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. Non-applicable sections like B2B personas can be skipped.

How do I update an existing product marketing context?▼

The skill reads the existing .agents/product-marketing.md, summarizes what is captured, and asks which sections to update. It modifies only the affected sections, such as adding a new persona or enterprise tier, while preserving unchanged content.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and product-marketing-context.md, and offers to migrate older files to the canonical path.

Do early-stage products need all 12 context sections?▼

No. Early-stage or B2C products can skip non-applicable sections like B2B Personas and leave sparse answers for Proof Points or Competitive Landscape. Sections can be filled in as the business matures.

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