product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated Jun 3, 2026
One-click install
npx skills add https://github.com/MohmmedKudmani/mk-ai-os --skill product-marketing-mohmmedkudmani
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/MohmmedKudmani/mk-ai-os/tree/main/.opencode/skills/marketing/foundation/product-marketing
Command: npx skills add https://github.com/MohmmedKudmani/mk-ai-os --skill product-marketing-mohmmedkudmani

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product, audience, and positioning information. This Skill builds a single reusable context document at .agents/product-marketing.md so other marketing skills and workflows can reference it instead of asking you to repeat yourself. ## Core Features & Use Cases - Guided Context Creation: Walks through 12 structured sections covering product overview, target audience, personas, pain points, competitors, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Auto-Draft from Codebase: Scans your README, landing pages, pricing, and marketing copy to draft a V1 context document you review and correct. - Incremental Updates: Reads the existing document and updates only the sections affected by changes like a new pricing tier or expanded audience. - Use Case: A B2B SaaS founder runs the skill once to capture ICP, competitor weaknesses, and verbatim customer language; every later copywriting, SEO, or CRO task automatically inherits that context. ## Quick Start Ask the assistant to set up your product marketing context document and choose auto-draft from your codebase or a guided section-by-section interview.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, pricing copy) or a guided interview covering 12 sections. The result is saved to .agents/product-marketing.md for other marketing skills to reference.

What sections does a product marketing context document include?▼

It covers product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Non-applicable sections like B2B personas can be skipped.

How do I update an existing product marketing context file?▼

The skill reads the existing .agents/product-marketing.md, summarizes what is captured, and asks which sections to update. It modifies only the affected sections, such as adding a new persona or enterprise tier, while preserving unchanged content.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and product-marketing-context.md, and offers to migrate older files to the canonical path.

Can I auto-draft marketing context from my existing codebase?▼

Yes. The auto-draft mode scans your README, landing pages, marketing copy, meta descriptions, and package.json to draft all sections, flags gaps needing manual input, and presents the draft for review before saving.

When should I not use the product marketing context skill?▼

Do not use it for executing marketing deliverables like writing homepage copy or running SEO audits; those belong to dedicated skills. This skill only builds the shared context document those other skills consume.