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Marshal-Nguyen
Marshal-NguyenCOMMUNITY
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product-marketing

Creates and maintains a versioned product marketing context document for other marketing skills.

1|Updated Aug 17, 2026
Search Tags:#messaging#changelog#personas#positioning#product marketing#icp#context document
One-click install
npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill product-marketing-marshal-nguyen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/Marshal-Nguyen/Skill_Claude_Agent/tree/main/claude/skills/product-marketing
Command: npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill product-marketing-marshal-nguyen

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information about your product, audience, and positioning. This Skill captures that context once in a shared document so every other marketing skill can reference it without you repeating yourself. ## Core Features & Use Cases - Context Document Creation: Builds a structured .agents/product-marketing.md covering 12 sections including target audience, personas, competitive landscape, differentiation, objections, and brand voice. - Auto-Draft from Codebase: Scans your README, landing pages, and marketing copy to draft an initial context document for review instead of starting from scratch. - Versioned Updates: Tracks every revision with a document version number and changelog so you can see how positioning evolves over time. - Use Case: Before running copywriting, SEO, or CRO skills on a new project, run this once to establish shared product context that all downstream skills consume automatically. ## Quick Start Ask the AI to set up your product marketing context document for your product, choosing auto-draft from your codebase or a guided walkthrough.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or a guided walkthrough of each section. The result is saved to .agents/product-marketing.md for other marketing skills to reference.

What sections does a product marketing context document include?▼

It covers 12 sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Non-applicable sections like B2B personas can be skipped.

How do other marketing skills use the product context file?▼

Skills like copywriting, CRO, and SEO audit check for .agents/product-marketing.md first and use its positioning, audience, and voice details automatically. This prevents you from repeating foundational information across marketing tasks.

How do I update positioning after a rebrand or repositioning?▼

Tell the skill what changed, and it updates only the affected sections while preserving the rest. It bumps the document version, updates the date, and prepends a changelog entry describing what changed and why.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also detects legacy locations like .claude/product-marketing.md and offers to migrate them to the canonical path.

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