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product-marketing-context

Creates and maintains a product marketing context document capturing positioning, personas, and customer language.

26|3|Updated Mar 2, 2026
Search Tags:#messaging#personas#positioning#brand voice#competitive analysis#product marketing#context document
One-click install
npx skills add https://github.com/robertbstillwell/marketing-skills --skill product-marketing-context-robertbstillwell
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/robertbstillwell/marketing-skills/tree/main/product-marketing-context
Command: npx skills add https://github.com/robertbstillwell/marketing-skills --skill product-marketing-context-robertbstillwell

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, competitors, and brand voice. This Skill captures that context once in a reusable document so other marketing skills and workflows can reference it without the user repeating themselves. ## Core Features & Use Cases - Auto-draft from codebase: Scans the README, landing pages, marketing copy, and package.json to draft a V1 context document for user review. - Structured 12-section template: Covers product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Incremental updates: Detects an existing context file and updates only the sections the user selects. - Use Case: Before running copywriting or SEO tasks, a founder runs this Skill to generate .claude/product-marketing-context.md from their repo, then corrects the draft so all future marketing outputs stay consistent. ## Quick Start Ask the agent to create your product marketing context document by auto-drafting it from the codebase, then review and correct the generated draft.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the Skill and choose auto-draft mode: it reads your README, landing pages, marketing copy, and package.json to draft all sections. You then review the draft, correct inaccuracies, and fill gaps before it is saved.

What sections does a product marketing context document include?▼

The document covers twelve sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals.

Where is the product marketing context file stored?▼

The document is saved to .claude/product-marketing-context.md in your project. Other marketing skills reference this file automatically, and you can rerun the Skill anytime to update specific sections.

Can I update only part of an existing marketing context document?▼

Yes. If the file already exists, the Skill reads it, summarizes what is captured, and asks which sections you want to update. It then gathers information only for those selected sections.

Do I need to answer every section for a B2C product?▼

No. Sections that do not apply can be skipped—for example, the B2B stakeholder Personas section is unnecessary for B2C products. The Skill is designed to adapt to what is relevant for your product.

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