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product-marketing-context

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

2|Updated Apr 18, 2026
Search Tags:#messaging#personas#positioning#brand voice#product marketing#competitive landscape#icp
One-click install
npx skills add https://github.com/davide97g/pulse-hr --skill product-marketing-context-davide97g
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/davide97g/pulse-hr/tree/main/.agents/skills/product-marketing-context
Command: npx skills add https://github.com/davide97g/pulse-hr --skill product-marketing-context-davide97g

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product information—positioning, target audience, competitors, and brand voice. This Skill captures that context once in a single document so every downstream marketing task starts with consistent, accurate product knowledge. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, and marketing copy to draft a V1 context document you review and correct. - Guided interviews: Walks through 12 sections conversationally, from Product Overview and Personas to Switching Dynamics and Proof Points. - Incremental updates: Reads the existing document and updates only the sections affected by changes like a new pricing tier or expanded audience. - Use Case: Before running copywriting, SEO, or CRO tasks, create .agents/product-marketing-context.md so all other marketing skills reference the same positioning, ICP, and customer language. ## Quick Start Ask the assistant to set up your product marketing context by auto-drafting it from your codebase and marketing materials.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or a guided section-by-section interview. The result is saved to .agents/product-marketing-context.md for other marketing skills to reference.

What sections should a product marketing context include?▼

The document covers 12 sections: Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. Non-applicable sections like B2B Personas can be skipped.

How do I update an existing product marketing context?▼

The skill reads your existing .agents/product-marketing-context.md, summarizes what is captured, and asks which sections to update. It modifies only the affected sections, such as adding a new persona or enterprise tier, while preserving unchanged content.

Can the context be auto-drafted from my codebase?▼

Yes. The auto-draft mode scans your README, landing pages, pricing pages, meta descriptions, and existing docs to draft all sections. It flags gaps needing manual input and presents the draft for your review before saving.

Where is the product marketing context file stored?▼

The document is stored at .agents/product-marketing-context.md. The skill also checks the older .claude/product-marketing-context.md location and offers to migrate it if found there.

When should I skip sections of the marketing context?▼

Skip sections that do not apply to your product, such as the B2B Personas section for a B2C mobile app. Early-stage products can leave Proof Points or Competitive Landscape sparse and fill them in as the business matures.

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