product-launch-campaigns

Structure the launch into three phases: pre-launch (T-21 to T-1) with teasers, waitlist, and influencer seeding; launch day with VIP early access and public email plus SMS; and post-launch (T+1 to T+30) with review collection and retargeting campaigns.

Create a Klaviyo embedded sign-up form, tag submitters with a product-launch tag, and build a segment from that tag as your waitlist. For limited inventory launches, enable Klaviyo Back in Stock to collect signups automatically.

Grant VIP early access exactly 24 hours before the public launch. Same-day access provides no VIP benefit, while earlier than 24 hours dilutes the public launch impact.

Yes. WooCommerce uses the WooCommerce Waitlist plugin or OptinMonster for signup capture, and BigCommerce uses Klaviyo embedded forms on a pre-launch landing page with the product hidden until launch.

Image-heavy launch emails often land in the promotions or spam folder. Use plain-text email templates for the launch sequence and schedule sends in advance through Klaviyo rather than sending manually.

Common pitfalls include seeding influencers too late, exposing the early access page via a hidden URL instead of password protection, and sending review requests too early. Send review requests 7 days after delivery so customers have used the product.