pricing-strategy

Designs SaaS pricing tiers, value metrics, price increases, and pricing pages with revenue modeling.

Updated May 18, 2026
One-click install
npx skills add https://github.com/rigasnameji/address_uluwatu --skill pricing-strategy-rigasnameji
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: pricing-strategy
Source: https://github.com/rigasnameji/address_uluwatu/tree/main/ADDRESS/marketing-skill/pricing-strategy
Command: npx skills add https://github.com/rigasnameji/address_uluwatu --skill pricing-strategy-rigasnameji

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve? SaaS teams often underprice their products, pick the wrong value metric, or avoid raising prices for years, leaving revenue on the table. This Skill provides a structured framework for designing pricing from scratch, auditing existing pricing, and executing price increases without burning customers. ## Core Features & Use Cases - Pricing Design & Optimization: Select value metrics (per-seat, usage-based, feature tiers), build Good-Better-Best tier structures, and apply value-based pricing anchored between the next-best alternative and perceived value. - Price Increase Planning: Choose from five increase strategies, model churn risk, and execute with communication templates and a 90-day rollout plan. - Pricing Page Design: Above-fold layout specs, feature comparison tables, FAQ copy, CTA frameworks, and an audit checklist with A/B test ideas. - Revenue Modeling: Run scripts/pricing_modeler.py to project 12-month MRR across price scenarios, estimate price elasticity from trial-to-paid conversion, and get recommended tier price points. - Use Case: A SaaS founder with 300 customers and 18% trial-to-paid conversion runs the pricing modeler, discovers they are market-priced, and uses the tier recommendation to restructure plans around a $79 mid-tier with a clear enterprise upsell path. ## Quick Start Ask the assistant to audit your current SaaS pricing and recommend a three-tier structure with price points based on your ARPU, churn rate, and competitor prices.

Frequently Asked Questions about pricing-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design SaaS pricing tiers from scratch?▼

Start by choosing a value metric that scales with customer success, then build a Good-Better-Best structure with the middle tier priced 2-3x the entry tier. Lock the metric first, then packaging, then test the price point against competitor benchmarks.

How do I know if my SaaS pricing is too low?▼

A trial-to-paid conversion rate above 40% is a strong underpricing signal, suggesting room for a 20-30% increase. Rates of 15-30% are healthy for most SaaS, while below 10% indicates possible overpricing or funnel friction.

How do I raise SaaS prices without losing customers?▼

Give 60-90 days notice, communicate a specific reason such as new features, and offer existing customers a way to lock in current pricing via annual commitment. Expect 5-15% churn from a 20-30% increase and verify net revenue impact is positive first.

What is the Van Westendorp price sensitivity meter?▼

Van Westendorp is a four-question survey asking customers when a price feels too cheap, a bargain, expensive, and too expensive. Plotting the four curves reveals an acceptable price range and optimal price point, best used with 30+ B2B respondents.

When should I use usage-based pricing instead of per-seat pricing?▼

Use usage-based pricing when value scales measurably with consumption, such as APIs, infrastructure, or AI tools. Avoid per-seat pricing when one power user does all the work, since seats then fail to scale with delivered value.

What are the limitations of the pricing modeler script?▼

The pricing modeler assumes trial volume and churn rates hold constant and uses a heuristic that 25% of a price increase leaks as one-time churn. It is a projection tool, so price increases should be tested on new customers first before full rollout.