What problem does it solve? Marketing copy fails when it lacks a differentiated angle, and most teams either skip positioning entirely or echo the same claims every competitor makes. This Skill finds 3-5 distinct positioning angles grounded in live competitive research so downstream copy, landing pages, and campaigns start from a defensible strategic direction. ## Core Features & Use Cases - Competitive Landscape Mapping: Searches competitor sites for headlines, taglines, and claims, then classifies messaging as saturated, partially claimed, or white space. - Multi-Framework Angle Generation: Runs eight angle generators (Contrarian, Unique Mechanism, Transformation, Enemy, Speed/Ease, Specificity, Social Proof, Risk Reversal) filtered through Schwartz's market sophistication stages. - Brand Memory Integration: Reads existing brand files (audience.md, competitors.md, voice-profile.md, positioning.md) to personalize angles, and supports refine-vs-restart update sessions. - Use Case: Before writing a landing page for a new SaaS product, run this Skill to get a competitive messaging map, a market sophistication assessment, and 3-5 validated angle options with a recommended pick saved to brand/positioning.md. ## Quick Start Ask the assistant to find positioning angles for your product, describing what it does, who it serves, and any known competitors.
