portfolio-strategy
CommunityOptimize multi-brand portfolios.
Marketing & Sales#cannibalization#cross-sell#brand architecture#budget allocation#portfolio strategy#BCG matrix
Authoriclaudioo
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps manage and optimize a portfolio of brands, products, or sub-brands, preventing internal cannibalization and ensuring optimal budget allocation for the entire group.
Core Features & Use Cases
- Budget Allocation: Distributes resources across brands based on ROI and Binet & Field guidelines.
- Brand Architecture: Advises on the best model (Branded House, House of Brands, Hybrid).
- Cross-sell & Cannibalization Analysis: Identifies opportunities for synergy and risks of internal competition.
- Resource Prioritization: Uses BCG Matrix and strategic fit to prioritize product groups.
Quick Start
Use the portfolio-strategy skill to analyze the current brand portfolio and recommend budget reallocations.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: portfolio-strategy Download link: https://github.com/iclaudioo/marketing-science-skills/archive/main.zip#portfolio-strategy Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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