popup-strategy

Instrument two custom events, popup_shown and popup_submitted, then query them with the Heatmap MCP get_custom_events tool. Capture rate equals submissions divided by impressions, and impression rate equals popup views divided by total sessions.

Exit-intent or 50% scroll depth triggers perform best because they avoid interrupting early browsing. Never show a popup before 8 seconds, since earlier interruptions lower capture rates and can push borderline buyers to leave.

A capture rate below 2% usually means the offer is too weak or the structure has too much friction. Adding a qualifying question as Step 1 to create micro-commitment, or switching to a two-step structure, is typically the highest-leverage fix.

Two-step and three-step popups consistently outperform single-step ones because the first step creates micro-commitment. Single-step works only for straightforward discount offers where the value exchange is immediately obvious.

Yes. A popup with high email capture but declining sitewide revenue per session is discounting buyers who would have converted anyway. Measure RPS before and after launch, and raise the trigger threshold to target only true abandoners.