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Exit-intent popups detect cursor movement toward leaving the page and show a last-chance offer. Use a compelling headline acknowledging the departure, a single email field, a clear incentive, and an easy close option. Typical conversion rates are 3-10%.

Avoid showing popups immediately on page load. Better triggers include 30-60 second time delays, 25-50% scroll depth, exit intent, or click-triggered activation. Match the trigger to engagement signals so the offer arrives at a moment of demonstrated interest.

Apply frequency capping of once per session, remember dismissals for 7-30 days, exclude existing subscribers, and use less intrusive formats like slide-ins or banners. A/B test triggers and formats to find the balance between conversions and experience.

Intrusive full-screen interstitials on mobile can hurt search rankings under Google guidelines. Allowed exceptions include cookie notices, age verification, and reasonably sized banners. Use bottom slide-ups or dismissible banners instead of full-screen overlays on mobile.

Popups should use minimal fields, typically email only, because attention is fleeting in an overlay context. For detailed form optimization such as field reduction and layout, use a dedicated form CRO skill rather than popup guidance.

Email capture popups typically convert at 2-5%, while exit-intent popups reach 3-10%. Click-triggered popups convert above 10% because visitors self-select by clicking. Track impressions, submissions, close rate, and time to close to benchmark performance.