PMF Validation Plan

Designs product-market fit validation plans using JTBD interviews, WTP surveys, and retention cohorts.

Updated Jan 29, 2026
One-click install
npx skills add https://github.com/sparkst/sparkry-claude-skills --skill pmf-validation-plan-sparkst
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: PMF Validation Plan
Source: https://github.com/sparkst/sparkry-claude-skills/tree/main/plugins/strategy-workflow/skills/cos/pmf-validation
Command: npx skills add https://github.com/sparkst/sparkry-claude-skills --skill pmf-validation-plan-sparkst

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Founders and product teams often scale go-to-market spending before confirming product-market fit, or rely on vanity metrics like signup counts instead of retention and willingness-to-pay evidence. This Skill provides a structured framework to measure where a product sits on the PMF spectrum and what actions to take next. ## Core Features & Use Cases - Four-Pillar Validation Framework: Covers JTBD clarity interviews, Van Westendorp willingness-to-pay probes, activation metric (aha moment) analysis, and retention cohort curves. - Decision Framework: Classifies results into strong, moderate, weak, or no PMF with concrete thresholds (e.g., month-3 retention, NPS, Sean Ellis test) and recommended actions per level. - Structured Plan Template: Produces a JSON validation plan with sample sizes, success criteria, hypotheses, and a 6-week timeline, plus output files like pmf_assessment.md and retention_cohorts.json. - Use Case: A B2B SaaS team with flat growth uses the Skill to run 30 JTBD interviews, a 100-user WTP survey, and cohort retention analysis, concluding they have moderate PMF and should improve onboarding before scaling ads. ## Quick Start Create a PMF validation plan for my AI support agent product, including JTBD interviews, willingness-to-pay analysis, activation metrics, and retention cohort targets.

Frequently Asked Questions about PMF Validation Plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I measure product-market fit for my startup?▼

Measure PMF across four pillars: JTBD interview convergence, willingness-to-pay via Van Westendorp surveys, activation metric correlation with retention, and cohort retention curves. Strong PMF typically means ≥60% month-3 retention, NPS ≥50, and ≥40% "very disappointed" on the Sean Ellis test.

What is the Sean Ellis test for product-market fit?▼

The Sean Ellis test surveys users asking how they would feel if they could no longer use the product. If at least 40% answer "very disappointed," it signals product-market fit. It is used alongside retention and NPS as a supplementary PMF indicator.

How does the Van Westendorp price sensitivity meter work?▼

Van Westendorp asks four pricing questions: too cheap, bargain, expensive, and too expensive. Plotting cumulative responses reveals the Optimal Price Point where "too cheap" and "too expensive" intersect, plus an acceptable price range between bargain and expensive.

What retention rate indicates strong product-market fit?▼

Strong PMF typically shows month-1 retention of at least 60%, a curve that flattens by month 3 with churn under 5% per month, and newer cohorts retaining better than older ones. Month-3 retention below 40% signals weak or no PMF.

When should I not scale go-to-market spending?▼

Avoid scaling GTM before achieving at least moderate PMF, meaning month-3 retention of 40-60% and willingness-to-pay supporting healthy margins. Scaling with weak retention burns budget on users who churn, so fix activation and core JTBD first.