pm-competitive-analysis

Produces competitive and market analyses with frameworks, competitor tiers, and positioning conclusions.

12|2|Updated Jun 22, 2026
One-click install
npx skills add https://github.com/Uxcel-Lab/product-skills --skill pm-competitive-analysis-uxcel-lab
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: pm-competitive-analysis
Source: https://github.com/Uxcel-Lab/product-skills/tree/main/pm/deliverables/competitive-analysis
Command: npx skills add https://github.com/Uxcel-Lab/product-skills --skill pm-competitive-analysis-uxcel-lab

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Competitive analyses often end up as flat feature tables with invented competitor facts and no strategic conclusion. This Skill scopes the analysis to a real decision, grounds every claim in public evidence, applies the right framework, and ends with a clear positioning choice. ## Core Features & Use Cases - Competitor Discovery and Tiering: Identifies direct, indirect, and potential competitors, then prioritizes them into primary, secondary, and tertiary tiers. - Framework Selection: Applies perceptual maps, feature matrices, SWOT, Porter's Five Forces, or TAM/SAM/SOM based on the research objective rather than running all of them. - Strategic Positioning: Separates table-stakes from differentiators and lands on one defensible stance (cheapest, highest-quality, or most-specialized). - Use Case: A product manager entering a crowded market asks for a landscape analysis; the Skill maps competitors on dimensions customers care about, mines review patterns for weaknesses, and recommends a focused niche position. ## Quick Start Ask the assistant to analyze the competitive landscape for your product and recommend a positioning strategy based on real public evidence.

Frequently Asked Questions about pm-competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I do a competitive analysis for a product?▼

Start by defining the decision the analysis informs and sketching the industry context, including market size and trends. Then identify direct, indirect, and potential competitors, profile them from public sources, apply one or two frameworks, and end with strategic implications and a positioning choice.

What framework should I use for competitive analysis?▼

Use a perceptual map to find white space, a feature matrix to separate table-stakes from differentiators, SWOT for your position versus a key rival, Porter's Five Forces for industry attractiveness, and TAM/SAM/SOM for market worth. Pick one or two that answer your objective rather than running all of them.

How do I find indirect competitors for my product?▼

Indirect competitors solve the same customer need with a different approach, like Uber versus public transport. Surface them by asking customers what alternatives they considered, following where capital flows, monitoring industry news, and searching the way a customer would.

Can AI-generated competitor data be trusted in market analysis?▼

No, AI-generated competitor facts such as features, pricing, or market share are often hallucinated and must not be trusted directly. Use AI to structure landscapes and matrices, then verify every competitor claim against a real public source or flag it as unverified.

What are the limitations of a feature comparison table?▼

A flat feature table lists capabilities without distinguishing table-stakes from differentiators and provides no strategic conclusion. It also typically misses indirect competitors, market context, and the positioning decision that makes an analysis actionable.