What problem does it solve? Founders, executives, creators, and consultants often struggle to define what they stand for and how to show up consistently online. This Skill turns scattered ideas about expertise and audience into a structured personal brand strategy. ## Core Features & Use Cases - Brand Foundation & Positioning: Defines your zone of authority, the one thing you want to be known for, and a positioning statement that differentiates you from others in your space. - Point of View & Voice: Articulates 3-4 core beliefs that challenge conventional wisdom, plus tone, writing style, and platform-specific communication guidance. - Content & Launch Planning: Produces content pillars with example angles, a content mix table, bio versions (long, short, one-liner, LinkedIn headline), and a 90-day launch plan. - Use Case: A startup founder wants to build credibility on LinkedIn before a funding round. The Skill interviews them about their background and goals, then delivers a complete strategy including a headline, content pillars, and a realistic posting cadence. ## Quick Start Ask the assistant to build a personal brand strategy for you as a founder or consultant, and answer its questions about your background, audience, and goals.
