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persona-mapping

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Map buying committee personas.

Marketing & Sales#sales strategy#abm#persona mapping#buying committee#outbound campaigns#account targeting
Authorsachacoldiq
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps GTM teams precisely identify and understand the different roles and motivations within a target account's buying committee, enabling more effective ABM and outbound targeting.

Core Features & Use Cases

  • Buying Committee Identification: Maps key roles like Champion, Economic Buyer, and Technical Evaluator.
  • Persona Attribute Capture: Defines essential details for each persona, including JTBD, pain points, and content preferences.
  • Targeting Strategy: Provides guidance on LinkedIn targeting approaches and campaign naming conventions for persona tracking.
  • Use Case: When launching an ABM campaign for a new enterprise client, use this skill to map out the key decision-makers and influencers, understand their individual needs, and tailor your outreach accordingly.

Quick Start

Map the buying committee for a target account by identifying the champion, economic buyer, and technical evaluator.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: persona-mapping
Download link: https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills/archive/main.zip#persona-mapping

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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