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TheGraphicKing
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performance-reporting

Generate structured executive marketing performance reports with metrics, wins, risks, and recommended actions.

Updated May 23, 2026
Search Tags:#pipeline#performance metrics#roas#marketing report#qbr#executive reporting#cmo
One-click install
npx skills add https://github.com/TheGraphicKing/skott-canvas --skill performance-reporting-thegraphicking
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: performance-reporting
Source: https://github.com/TheGraphicKing/skott-canvas/tree/main/skills/performance-reporting
Command: npx skills add https://github.com/TheGraphicKing/skott-canvas --skill performance-reporting-thegraphicking

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams often produce data dumps instead of decision-ready reports, forcing CMOs to dig through raw numbers to find what matters. This Skill turns scattered marketing metrics into a concise, executive-ready performance report that leads with the headline number and ends with clear actions. ## Core Features & Use Cases - Executive-First Structure: Leads with a one-sentence headline, then key metrics, wins, issues, risks, and recommended actions in a fixed template. - Narrative Over Data Dumps: Every metric is tied to a business outcome, with delta commentary versus the prior period and root-cause analysis for issues. - Actionable Recommendations: Each recommendation is specific, owned, time-bound, and tied to a metric it will improve. - Use Case: Before a monthly exec team meeting, feed in the period's pipeline, MQL/SQL, spend, and ROAS figures to produce a report the CMO can read in under four minutes. ## Quick Start Generate a marketing performance report for last month covering pipeline, MQLs, spend, and channel ROAS for the CMO.

Frequently Asked Questions about performance-reporting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a marketing performance report for executives?▼

Lead with a one-sentence headline summarizing the period, then present 5-7 key metrics in a table with targets and deltas. Follow with specific wins, honest issues with root causes, risks, and recommended actions that are owned and time-bound.

What metrics should a CMO marketing report include?▼

Include pipeline generated, MQLs and SQLs with conversion rates, marketing-sourced revenue, CAC by channel, total spend versus budget, channel-level ROAS, and organic traffic with conversion rate. Limit the report to the 5-7 metrics that matter most for the period.

How long should an executive marketing report be?▼

The report should be readable in under four minutes. Use headers, bullets, tables, and callout boxes instead of paragraph walls, and move detailed channel breakdowns into an appendix.

When should I use this reporting format?▼

Use it for weekly marketing standups, monthly board or exec team reporting, quarterly business reviews, post-campaign recaps, and when escalating a performance issue to leadership.

What are the limitations of a template-based performance report?▼

The template does not pull data itself, so you must supply accurate metrics from your analytics and CRM systems. It also assumes a standard B2B marketing funnel, so teams with nonstandard models may need to adapt the metric set.

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