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penny-icp

Analyze business information and branding documents to construct an Ideal Customer Profile.

Updated Jun 6, 2026
Search Tags:#branding#icp#customer profiling#website redesign#segment analysis
One-click install
npx skills add https://github.com/desduvauchelle/penny-page --skill penny-icp
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: penny-icp
Source: https://github.com/desduvauchelle/penny-page/tree/main/skills/penny-icp
Command: npx skills add https://github.com/desduvauchelle/penny-page --skill penny-icp

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill assists in creating a comprehensive Ideal Customer Profile (ICP) for a business, ensuring that website redesigns cater to the diverse needs of all customer segments.

Core Features & Use Cases

  • ICP Creation: Generate detailed profiles for different customer segments.
  • Cross-Segment Messaging: Identify shared pain points, desired outcomes, and language patterns.
  • Page Archetype Detection: Classify page design as standard-service or visual-showcase based on provided criteria.

Quick Start

Use the penny-icp skill to analyze the business-info.md file and create an ICP.

Frequently Asked Questions about penny-icp

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define an Ideal Customer Profile for a website redesign?▼

You create an ICP for website redesigns by analyzing business information and branding documents to construct detailed profiles for different customer segments and identify shared pain points.

What is cross-segment messaging and why does it matter for customer profiling?▼

Cross-segment messaging identifies shared pain points, desired outcomes, and language patterns across diverse customer segments to ensure your website redesign addresses all profiles effectively.

Can I use screenshots to analyze visual elements when creating a customer profile?▼

Yes, you can optionally use Playwright MCP for screenshot analysis to evaluate potential visual elements and classify page design archetypes like standard-service or visual-showcase.

How do I classify page design as standard-service or visual-showcase during a redesign?▼

You classify page archetypes by evaluating provided criteria and visual elements to determine whether the website redesign should follow a standard-service or visual-showcase layout.

Do I need to prepare branding documents before generating customer segments?▼

Yes, providing business information and branding documents is required to analyze text and visual elements needed to construct accurate Ideal Customer Profiles for diverse customer segments.

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