What problem does it solve? TikTok ad campaigns often launch with untested hooks, unverified creator rights, and vanity metrics mistaken for conversions. This Skill structures TikTok campaign planning so every creative test has a defined conversion event, measurement owner, and substantiated claims before launch. ## Core Features & Use Cases - Testable Creative Slates: Build small batches of genuinely different hooks or formats, each with an audience hypothesis, creative variable, primary metric, guardrail, and retirement criteria. - Rights and Claims Verification: Check creator rights, music licensing, testimonials, and price/result claims, labeling unproven proof as needs_substantiation. - Operator Launch Briefs: Produce exact handoff briefs covering objective, budget, targeting logic, exclusions, pixel requirements, and creative files without inventing platform settings. - Use Case: A marketer preparing a Spark Ads campaign uses this Skill to define the conversion event, draft three distinct hook concepts, verify creator asset rights, and hand the media buyer a complete launch brief. ## Quick Start Use the paid-ads-tiktok skill to plan a TikTok campaign for my product with three testable creative hooks and a launch brief.
