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paid-ads-copy

Writes hooks, scripts, and copy for Meta and Google paid ad campaigns.

60|11|Updated Jun 15, 2026
Search Tags:#hooks#copywriting#ad copy#paid advertising#meta ads#facebook ads#ad scripts
One-click install
npx skills add https://github.com/matyasstoch/david-skills --skill paid-ads-copy-matyasstoch
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads-copy
Source: https://github.com/matyasstoch/david-skills/tree/main/skills/paid-ads-copy
Command: npx skills add https://github.com/matyasstoch/david-skills --skill paid-ads-copy-matyasstoch

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Writing paid ad copy that converts is hard: hooks fail to stop the scroll, requirements sections stay vague, and non-compliant wording can get Meta employment ads rejected. This Skill provides a proven structure and writing principles for producing ad scripts and copy for Meta Ads (FB + IG) and Google Ads. ## Core Features & Use Cases - Structured ad scripts: Every script follows a fixed order — hooks, requirements, credibility, objection handling, and a quick-fire list. - Hook generation: Produces 3-5 hook variants per ad using shock, provocative questions, or bold promises, matched to audience awareness. - Compliance guardrails: Enforces Meta employment ad rules, such as never mentioning age or gender in creative copy. - Use Case: David needs a recruitment ad for a personal assistant role. The Skill drafts a 9:16 video script following the Hook → Pain → Reframe → Emotional contrast → CTA arc, with a damaging admission and crystal-clear requirements, saved to work/ads/personal-assistant-script.md. ## Quick Start Write a Meta ads script for my personal assistant role with five hook variants and save it to my ads folder.

Frequently Asked Questions about paid-ads-copy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write hooks for Meta ads that stop the scroll?▼

Write 3-5 hook variants per ad using three mechanics: shock or surprise, a provocative question, or a bold promise. Match the hook to audience awareness — cold traffic is problem-aware, so open with the pain or the unexpected, not the product.

What structure should a paid ad script follow?▼

A paid ad script follows five sections in order: hooks, requirements, credibility, objection handling, and a quick-fire list of concrete examples. For 9:16 video, use the arc Hook → Pain → Reframe → Emotional contrast → CTA.

Can Meta employment ads mention age or gender?▼

No. Meta employment ad creative must never mention age or gender in the copy. Targeting can be configured in the ad manager, but the creative itself must remain neutral to stay compliant.

What is a damaging admission in ad copy?▼

A damaging admission is a small, honest disclosure of a flaw or limitation, such as "I can't pay you Google money." It builds instant credibility, disarms skepticism, and makes the upside of the offer more believable.

How specific should requirements be in a recruitment ad?▼

Requirements must be specific and unambiguous, using observable criteria like what candidates have done or can commit to. Avoid vague adjectives like "smart" or "passionate", and explicitly state who the role is not for.

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