What problem does it solve? It answers two off-site questions SEO teams struggle to measure: whether a domain's backlink profile is clean and competitive, and whether AI assistants like ChatGPT and Perplexity are actually sending referral traffic that converts. ## Core Features & Use Cases - Backlink Analysis (backlinks mode): Profiles referring domains, anchor-text mix, link velocity, and authority distribution; flags toxic links and disavow candidates using a weighted link-quality rubric; compares against competitors to surface link-gap opportunities. - AI Referral Tracking (ai-referrals mode): Isolates AI-assistant sessions (ChatGPT, Perplexity, Gemini, Copilot, Claude) in GA4, Search Console, or server logs via a source regex, then reports trends, top landing pages, and AI-vs-organic conversion rates. - Use Case: Paste a GA4 source/medium export and ask how much traffic comes from ChatGPT and Perplexity over the last 90 days; the skill defines the AI channel, computes the trend, and compares conversion against organic search. ## Quick Start Analyze the backlink profile and AI referral traffic for example.com over the last 90 days.