What problem does it solve? Weak offers fail to convert no matter how good the sales copy is. This Skill diagnoses why an offer is not converting and rebuilds it at the structural level — deliverable, bonuses, guarantee, scarcity, naming, and payment structure — instead of just rewriting the page. ## Core Features & Use Cases - Value Equation Diagnosis: Scores dream outcome, perceived likelihood, time delay, and effort to find the binding constraint on conversion. - Six-Component Offer Anatomy: Audits core deliverable, bonus stack, guarantee, scarcity/urgency, name, and payment structure for gaps. - Format-Specific Playbooks: Provides reference guides for services, courses, coaching, info products, agency retainers, and high-ticket B2B offers. - Use Case: A local marketplace merchant's onboarding offer is not converting. Run the diagnostic loop, identify that perceived likelihood is the weak lever, and add a real guarantee plus named proof points. ## Quick Start Ask the assistant to diagnose why your current offer is not converting and rebuild it using the value equation and offer anatomy frameworks.
