nurture-coach

Generate multi-channel follow-up cadences and objection scripts for real estate leads.

Updated Jul 22, 2025
One-click install
npx skills add https://github.com/MichaelSolati/mkai --skill nurture-coach
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: nurture-coach
Source: https://github.com/MichaelSolati/mkai/tree/main/profiles/real-estate/skills/nurture-coach
Command: npx skills add https://github.com/MichaelSolati/mkai --skill nurture-coach

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Real estate agents lose an estimated 80% of potential sales due to insufficient follow-up, with 44% of agents giving up after just one touchpoint. This Skill eliminates that gap by providing structured, tailored follow-up strategies that keep leads warm and move them toward a signed agreement.

Core Features & Use Cases

  • Lead Archetype Classification: Automatically categorizes leads into buyer (first-timer, move-up, downsizer, investor, relocator, price-sensitive) or seller (ready now, testing waters, divorce/estate, upgrade seller, investor exit) profiles to tailor messaging.
  • Multi-Channel 7-Touch Cadences: Builds complete follow-up sequences with exact scripts for text, email, phone, video message, and social DM, with channel rotation to reach leads where they are most active.
  • Objection & Re-Engagement Tools: Includes pre-written responses to the 10 most common real estate objections, plus 3-month, 6-month, and 12-month re-engagement templates for cold leads that have gone silent.
  • Use Case: For a seller lead who received a CMA 2 weeks ago and hasn't responded, generate a full tailored follow-up sequence with channel-specific scripts, objection responses for pushback like "we're not ready to sell", and a 3-month re-engagement template if they go cold.

Quick Start

Use the nurture-coach skill to build a 7-touch follow-up sequence for a move-up buyer lead who inquired about homes 2 weeks ago but hasn't responded to follow-up messages.

Frequently Asked Questions about nurture-coach

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a real estate follow-up sequence for cold leads?▼

Real estate follow-up sequences for cold leads require multi-channel cadences with channel rotation across text, email, phone, and social DMs. This approach uses 3-month, 6-month, and 12-month re-engagement templates to systematically revive stalled buyer and seller leads.

What is a multi-touch follow-up cadence in real estate?▼

A multi-touch follow-up cadence in real estate is a structured sequence of client contacts across channels like text, email, and phone. It categorizes leads into specific buyer or seller archetypes to tailor messaging and systematically move them toward a signed agreement.

How do I handle objection responses for real estate sellers?▼

Handling objection responses for real estate sellers involves using pre-written scripts for common pushback scenarios like 'we're not ready to sell'. These templates align with sales best practices to provide value-first, human-sounding replies that overcome resistance and keep conversations moving forward.

Does text character limit compliance matter for lead nurturing scripts?▼

Text character limit compliance is crucial for lead nurturing scripts to ensure full message delivery without truncation. Follow-up cadences must generate human-sounding messages that strictly adhere to these limits while maintaining value-first communication across all rotated channels.

What is the best way to re-engage stalled buyer leads?▼

The best way to re-engage stalled buyer leads is through scheduled re-engagement templates at 3, 6, and 12 months of silence. This method pairs tailored messaging with lead archetype classification to successfully restart conversations with first-timers, relocators, or investors.

Can I tailor follow-up messaging for different property seller archetypes?▼

You can tailor follow-up messaging for different property seller archetypes by categorizing leads into profiles like ready now, testing waters, or divorce/estate. This classification allows you to generate exact channel-specific scripts that address their unique motivations and situations.