negative-keyword-miner

What problem does it solve?

This Skill systematically identifies and manages irrelevant search queries that trigger ads, preventing wasted budget and improving campaign efficiency.

Core Features & Use Cases

• Search Term Analysis: Analyzes search query data to find terms with high cost and zero conversions, low CTR, or irrelevant intent.
• Negative Keyword Categorization: Automatically classifies irrelevant queries into categories for systematic exclusion.
• Broad Match Bleeding Detection: Identifies when broad match keywords trigger unrelated searches.
• Conflict Resolution: Detects and resolves conflicts where negative keywords block desired traffic.
• Use Case: A client is spending heavily on broad match keywords but seeing low conversion rates. This Skill can analyze their search term reports, identify irrelevant queries like "free marketing tools" or "marketing jobs," and add them as negative keywords to improve targeting and reduce wasted spend.

Quick Start

Analyze the search term report for the last 30 days and identify terms to add as negative keywords.