msp-sales

Generates MSP sales outreach emails, call scripts, case studies, and negotiation playbooks.

75|17|Updated Jul 18, 2026
One-click install
npx skills add https://github.com/RTFM-IT-Services-LLC/msp-claude-skills --skill msp-sales-rtfm-it-services-llc
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: msp-sales
Source: https://github.com/RTFM-IT-Services-LLC/msp-claude-skills/tree/main/skills/msp-sales
Command: npx skills add https://github.com/RTFM-IT-Services-LLC/msp-claude-skills --skill msp-sales-rtfm-it-services-llc

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Running sales for a managed IT services business requires consistent outreach emails, call scripts, objection responses, and negotiation guidance, which most technical MSP owners have never built. This Skill provides a complete MSP sales playbook with ready-to-adapt templates and reference frameworks. ## Core Features & Use Cases - Cold Outreach & Sequences: Generates 3-5 email prospecting sequences with subject lines, pain-point hooks, and breakup emails tailored to SMB buyers. - Call Scripts & Discovery: Produces word-for-word talk tracks built on a 15-question discovery framework covering background, pain, and goals. - Objection Handling & Negotiation: Supplies response playbooks for six common objections plus a post-proposal concession ladder (term ladder, onboarding waiver, re-scope) for counter-offers and lost-deal revival. - Use Case: A prospect counters your proposal asking for 10% off. The Skill walks you through the concession ladder, trading a longer term or onboarding waiver instead of discounting the monthly rate. ## Quick Start Ask the assistant to write a cold outreach email sequence for a 30-person accounting firm with no in-house IT staff.

Frequently Asked Questions about msp-sales

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold outreach email for MSP services?▼

Keep the first touch under 150 words, open with a relatable pain point rather than a feature pitch, and include one clear call to action such as booking a 15-minute call. The Skill provides a 4-email sequence framework spaced over 2-3 weeks with subject line formulas.

How do I handle the 'it's too expensive' objection from an IT prospect?▼

Acknowledge the concern, then ask what they currently spend on IT to shift from price comparison to risk comparison. Never discount immediately; once a proposal exists, use the negotiation playbook's concession ladder instead of cutting the monthly rate.

What should an MSP discovery call script include?▼

Structure it as opener, permission, discovery, bridge, value statement, and next step. The Skill's 15-question framework covers background, pain, and goals, with a listen-70-percent rule and a summary bridge before pitching services.

How do I respond when a prospect counters my MSP proposal?▼

Diagnose the real driver before conceding, then work the concession ladder in order: term ladder, onboarding fee waiver, re-scope, phased start, or a warm walk-away. Every revised number comes from a fresh pricing configurator run, never an eyeballed discount.

Does this skill set the actual pricing numbers for quotes?▼

No. This skill owns the sales conversation and framing around price, while all client-facing figures, plan structures, and quote calculations come from the companion msp-pricing skill. It never quotes generic market benchmarks or invents discounts.