marketing-video

What problem does it solve?

Brands and creators need video strategies and operational plans that convert attention into measurable outcomes, but many receive generic advice that isn't aligned with their positioning, channels, or production capacity. This Skill provides strategy-led guidance that ties short-form and long-form video, live streaming, and ad creative back to brand context and SOSTAC planning so recommendations are specific, testable, and producible.

Core Features & Use Cases

• Short-form strategy: Hook formulas, trending formats, posting cadence, and editing/audio guidance for TikTok, Reels, and Shorts.
• Long-form YouTube: Channel positioning, video structure, SEO (titles, descriptions, tags, chapters), and thumbnail principles.
• Live streaming & shopping: Platform selection, formats, pre/post workflow, and conversion tactics.
• Scripting & production: Script templates, shot lists, smartphone and studio shooting guidelines, editing best practices, accessibility, and deliverables.
• Video ads & UGC: Creative frameworks for YouTube, Meta, and TikTok ads, plus direct-response formulas and creative refresh cadence.
• Measurement & benchmarks: Platform-specific KPIs, retention analysis, ad metrics, reporting cadence, and recommended tests.
• Deliverables & file organization: Standard output formats (scripts, briefs, calendars, storyboards), and where to save them in the brand workspace.

Quick Start

Ask the skill to "Produce a 3-month short-form-first video plan for {brand-slug} using existing brand-context.md and deliver one sample short-form script and a video calendar saved to the brand workspace."