skills.rest
Yoodaddy0311
Yoodaddy0311COMMUNITY
Explore all skills by this author →
GitHub

marketing-strategy

Generates marketing strategies using TAM/SAM/SOM sizing, Porter's Five Forces, and positioning frameworks.

3|2|Updated Feb 13, 2026
Search Tags:#positioning#go-to-market#marketing strategy#market sizing#channel strategy#tam sam som#porter five forces
One-click install
npx skills add https://github.com/Yoodaddy0311/artibot --skill marketing-strategy-yoodaddy0311
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategy
Source: https://github.com/Yoodaddy0311/artibot/tree/main/plugins/artibot/skills/marketing-strategy
Command: npx skills add https://github.com/Yoodaddy0311/artibot --skill marketing-strategy-yoodaddy0311

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? It turns vague marketing goals into a structured strategy by providing proven frameworks for market sizing, positioning, segmentation, channel selection, and budget allocation, so teams stop guessing and start planning with defensible logic. ## Core Features & Use Cases - Market Analysis: Size opportunities with TAM/SAM/SOM and assess competitive dynamics using Porter's Five Forces. - Positioning & Segmentation: Build positioning statements and segment audiences by demographic, firmographic, behavioral, and psychographic criteria. - Channel & Budget Planning: Allocate spend across channels by budget tier (bootstrap to enterprise) and define stage-based KPI frameworks. - Use Case: A startup preparing a go-to-market plan can use this Skill to size its addressable market, draft a positioning statement against competitors, and produce a channel plan with budget percentages and KPI targets. ## Quick Start Ask the assistant to create a go-to-market strategy for your product, including market sizing, positioning, and a channel plan with budget allocation.

Frequently Asked Questions about marketing-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market strategy for a new product?▼

Follow the sequence: market research, audience analysis, positioning, channel strategy, budget allocation, KPI framework, then execution plan. The Skill provides templates for each step, including TAM/SAM/SOM sizing and a positioning statement formula.

How to calculate TAM, SAM, and SOM for market sizing?▼

TAM is total market spend (population times annual spend per user), SAM filters TAM by reachable geography and segment, and SOM applies a realistic 3-5 year capture rate. Triangulate TAM with 2-3 independent methods and document all assumptions.

What is a positioning statement and how do I write one?▼

A positioning statement follows the formula: For [audience] who [pain], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator]. Validate it with 10+ target buyers and confirm the differentiator is defensible for 12+ months.

How should I allocate a marketing budget by company stage?▼

Bootstrap budgets under $5K/month favor content and SEO at 60-70%. Growth budgets of $5-50K shift toward 40% paid acquisition. Scale and enterprise tiers diversify across paid, partnerships, events, and sales enablement with attribution-based optimization.

When should I not use high-level marketing strategy frameworks?▼

Avoid these frameworks for tactical campaign execution, individual ad copy, or channel-specific optimization. TAM/SAM/SOM and positioning work is for strategic planning, not day-to-day campaign management.

Related Skills

Explore More Marketing & Sales Skills→
Adelie-SquadAdelie-Squad
17

Desk Researcher Agent

Synthesize desk research frameworks into market, competitor, and reference reports.

Official
Advanced
crozzbitecrozzbite

saas-digital-marketing

Plan and execute SaaS marketing campaigns across SEO, content, ads, and email.

Community
Advanced
webrix-aiwebrix-ai
1

marketing-reporting

Generate marketing performance reports from channel, campaign, and attribution data.

Official
Intermediate
BillChiricoBillChirico
1

ab-test-setup

Plan statistically valid A/B tests with hypotheses, metrics, and sample sizes.

Community
Advanced