marketing-strategy

What problem does it solve?

This Skill helps startups craft a focused marketing strategy by combining Kotler's 4Ps with a disciplined traction-channel prioritization framework, enabling efficient use of limited resources.

Core Features & Use Cases

• Strategy Foundation: Define Product, Price, Place, and Promotion to establish a clear market stance.
• Channel Scoring: Evaluate 17 traction channels across Potential, Cost, Reach, and Time to Test to identify a Core 3.
• Idea Generation & Roadmap: Brainstorm tactics aligned to core channels and produce a prioritized 90-day action plan.
• Use Case: A hardware startup can rapidly set a go-to-market plan by scoring channels and selecting top tactics.

Quick Start

1. Define your 4Ps for the target customer.
2. Score all 17 traction channels using the four dimensions.
3. Pick the top 3 channels and brainstorm aligned tactics.
4. Create a 90-day prioritized roadmap and loading plan.