marketing-sostac

What problem does it solve?

Guides brands and marketing teams through the full SOSTAC planning process to replace fragmented strategy work, reduce rework, and produce a single, consistent, execution-ready marketing plan. It removes the friction of research, cross-phase consistency checks, and manual document assembly by combining automated discovery with structured interviews that resume across sessions.

Core Features & Use Cases

• Automated Auto-Discovery: Runs web research (site, SERP, competitors, reviews, ad libraries, trends) to pre-populate situation inputs and highlight gaps.
• Stepwise Guided Interview: Facilitates deep, batch-question interviews across the six SOSTAC phases (Situation, Objectives, Strategy, Tactics, Action, Control) with probing follow-ups and SMART/OKR validation.
• Playbook Routing & Prioritisation: Recommends a tactical playbook via maturity × AARRR routing, ICE scoring of tactics, and a 70/20/10 budget mapping.
• Resume & Save: Reads completed phase files, resumes at the first incomplete phase, and writes structured markdown outputs to brands/{brand-slug}/sostac/.
• Use Cases: New brand onboarding, pre-launch planning, strategic refreshes, and preparing briefs for specialist execution teams.

Quick Start

Invoke the skill with /marketing-sostac and tell it which brand to work on to run auto-discovery and begin the guided SOSTAC interview.