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marketing-sms

Plan and optimize compliant SMS and MMS marketing campaigns and automated sequences.

Updated May 26, 2026
Search Tags:#tcpa compliance#twilio#sms marketing#klaviyo#text message campaigns#abandoned cart#a2p 10dlc
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-sms-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-sms
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-sms
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-sms-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? This Skill helps you design, build, and optimize SMS/MMS marketing programs that drive revenue while staying compliant with TCPA, A2P 10DLC, GDPR, and CASL regulations. ## Core Features & Use Cases - Sequence Design: Ready-to-use templates with character counts and timing for welcome flows, abandoned cart, post-purchase, win-back, promotional, and transactional SMS. - Compliance Guidance: Detailed coverage of TCPA consent requirements, A2P 10DLC registration, quiet hours, STOP/HELP handling, and multi-jurisdiction rules (US, EU, Canada, Australia). - Platform Selection: Comparison of Klaviyo SMS, Postscript, Attentive, Twilio, Plivo, Brevo, Customer.io, and more, with pricing and integration paths. - Use Case: A DTC brand wants to launch an abandoned cart SMS flow. The Skill provides compliant opt-in disclosure copy, three timed messages with character counts, discount strategy guidance, and measurement benchmarks. ## Quick Start Ask the assistant to design a compliant abandoned cart SMS sequence for your Shopify store including opt-in disclosure copy and send timing.

Frequently Asked Questions about marketing-sms

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build an abandoned cart SMS sequence?▼

Send the first message 30 minutes after abandonment with a cart link, a second at 4 hours with soft urgency, and an optional third at 24 hours with a discount. Avoid discounting on the first message since it trains customers to abandon carts intentionally.

What SMS marketing platform should I use for Shopify?▼

Klaviyo SMS works best if you already use Klaviyo for email, while Postscript offers the deepest Shopify-specific SMS features. Attentive suits mid-market brands wanting full-service support, and Twilio fits custom API-driven builds.

What is A2P 10DLC registration and is it required?▼

A2P 10DLC registration is required since 2022 for US businesses sending SMS through 10-digit long codes. Without registration through The Campaign Registry, carriers throttle or filter your messages even when they show as delivered.

Does SMS marketing require consent under TCPA?▼

Yes, TCPA requires express written consent for marketing SMS, captured with clear disclosure of message frequency, STOP/HELP instructions, and terms links. Violations carry statutory damages of $500 to $1,500 per message.

When should I use SMS instead of email marketing?▼

Use SMS for time-sensitive messages like abandoned cart recovery, shipping updates, flash sales, and auth codes where immediacy matters. Use email for newsletters, educational nurture, and long-form content that does not benefit from instant delivery.

Why do emojis increase SMS sending costs?▼

Emojis force UCS-2 encoding, which reduces the segment limit from 160 characters to 70 characters per segment. Messages exceeding one segment are billed as multiple segments, doubling or tripling per-send costs.

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