marketing-retention

What problem does it solve?

This Skill helps subscription businesses diagnose why customers are leaving and implement measurable retention programs to reduce voluntary and involuntary churn, recover failed payments, and re-engage churned users.

Core Features & Use Cases

• Churn Diagnosis & Cohort Analysis: Identify churn types, calculate churn and revenue metrics, and run cohort retention analysis to pinpoint onboarding or product-fit issues.
• Cancel Flow & Save Logic: Design exit surveys, reason-matched offers, pause/downgrade options, and confirmation pages to maximize save rates without using dark patterns.
• Payment Recovery & Dunning: Define smart retry rules, card-updater recommendations, and a six-step dunning email sequence with escalation for high-value accounts.
• Proactive Health Scoring & Intervention: Build health score frameworks, monitoring alerts, and tiered intervention playbooks for Yellow/Red accounts.
• Win-Back Campaigns & Deliverables: Segment churned users, craft multi-stage win-back sequences and offers, and produce deliverables saved to the brand workspace for execution.

Quick Start

Ask for a retention audit of my subscription product and include churn diagnosis, cancel flow recommendations, dunning sequence, and a prioritized implementation plan.