marketing-psychology

Apply principles like Loss Aversion, Social Proof, Anchoring, and Hick's Law to your page. The Skill diagnoses which principles are violated or missing, then recommends specific fixes such as adding testimonials, restructuring CTAs, or reducing form fields.

Key pricing models include Charm Pricing (left-digit effect), the Decoy Effect, Good-Better-Best tiering, Anchoring, and the Rule of 100 for discount framing. The Skill audits your pricing page principle by principle with recommendations.

The catalog contains over 70 mental models organized into six categories: Foundational Thinking (14), Buyer Psychology (17), Persuasion and Influence (13), Pricing Psychology (5), Design and Delivery (10), and Growth and Scaling (8).

Yes, the reference mode explains any specific mental model, bias, or principle with its definition, marketing applications, and before/after examples. The full catalog lives in the references directory for detailed lookups.

Scarcity and urgency only work when genuine. Fake countdown timers or false limited-stock claims backfire by eroding trust. The Skill explicitly flags that urgency elements should only be surfaced when legitimate scarcity exists.